‘Solo’ A No-Go Due To “Poor Marketing,” Not Franchise Fatigue, Analyst Says
8 years ago Lily Garner‘Solo’ A No-Go Due To “Poor Marketing,” Not Franchise Fatigue, Analyst Says
Solo: A Star Wars Story has mustered only $264 million at the worldwide box office, but one prominent voice on Wall Street blames the misfire on “poor marketing,” not a larger issue with the franchise.
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