Why It’s Time to Celebrate Average-Size Women
8 years ago Scarlett NewtonImage Source: POPSUGAR Photography / Paul KabataProduct Credits: (model on left) Zara Jacket, Levis Jeans, AUrate Long Bar Earrings, (model on right) Vince Jean Jacket, Jennifer Fisher Earrings, Brockenbow Jeans, Jerome Dreyfuss Bag, Tretorn Shoes
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Over the past few years, more and more brands have woken up to the fact that women come in all shapes and sizes. Not a year has gone by that hasn't been coined "the year of plus-size" by one publication or another. We've seen models like Ashley Graham and Robyn Lawley booking major campaigns (including the Sports Illustrated Swimsuit Edition cover), and dozens of brands that previously only catered to slim women have launched plus or curve ranges; amongst them ASOS, Boohoo, and White House Black Market.
But to many, all of this positive action still feels like nothing more than a token nod in the right direction: a couple of models over a size 6 featured in big campaigns, a few cel..