Studio71 Announces New Slate Featuring Comedian Lilly Singh, Dwayne Johnson’s Digital Studio and The Fine Brothers
May 1, 2018
Studio71 Announces New Slate Featuring Comedian Lilly Singh, Dwayne Johnson’s Digital Studio and The Fine Brothers
Digital media company Studio71 unveiled a slate of original programming today that includes new content from comedian Lilly Singh and Dwayne Johnson’s Seven Bucks Digital Studios, as well as a partnership with Fine Brothers Entertainment, the studio best known for its popular React series of YouTube videos.
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Singh, who has attracted 13 million subscribers to her YouTube channel Superwoman, plans more short-form videos that showcase comic scenarios and characters. She’s able to attract notable guests to her channel, including Selena Gomez, Will Smith, John Legend, Chelsea Handler, Nick Jonas and Charlize Theron.
Seven Bucks Digital Studio plans to bring programming tied to Dwaye Johnson’s movie campaigns. One body transformation series anchored by Dwayne Johnson’s strength, conditioning and nutrition coach, who will give audiences a behind-the-scenes look at the workouts and diet regimens that help the actor transform his body for each new film role.
Fine Brothers Entertainment, the studio that produces 15 serialized shows each week for some 30 million subscribers, will create three new shows: Measure Up, in which teens, parents and older generations form teams to compete in a battle to guess a product’s price, Poker Face, elicits internet challengesto see if the audience and players can guess who’s lying, and Will a Baby, which places a baby in unusual situations (like, say, eating a lemon) to see what they’ll do.
Studio71’s content can be found on more than 30 video platforms, including Amazon Prime, Facebook Watch, Instagram and YouTube. Its pitch to brands this week during the NewFront presentation is that its content is safe for advertising.