POPSUGAR

CVS Will Stop Photoshopping Its Beauty Ads — and It’s a BIG Deal

8 years ago Lily Garner
CVS Will Stop Photoshopping Its Beauty Ads — and It's a BIG Deal There are an infinite number of reasons to love drugstore beauty (hello, $14 magnetic lashes), but CVS Pharmacy is adding one more factor to the list. The chain has announced that it will stop unnecessary photoshopping of its own..

You’ll Swoon Over E.L.F.’s $10 Rose Gold Eye Shadow Palette

8 years ago Lily Garner
You'll Swoon Over E.L.F.'s $10 Rose Gold Eye Shadow Palette Remember when we all thought rose gold was a phase? Ha, that was cute. Now the decidedly millennial, often shimmering shade is one of our favorite colors for everything from eye shadow to makeup holders. Our current rose gold obs..

16 Trends That Will Be HUGE in 2018

8 years ago Lily Garner
In 2018, our onscreen heroes will be female, our workouts will double as self-care, and our '80s-inspired style will be anything but subtle. Slip on something lavender, grab a fizzy drink, and get ready for a year that's equal parts action and empowerment. Based on the insights of POPSUG..

Dark Circles Don’t Stand a Chance With These Concealers Under $10

8 years ago Lily Garner
Ladies, it's time to fess up: a good concealer is the cornerstone of your makeup regimen. It visibly reduces blemishes, masks under-eye circles, and generally helps your complexion look its best. But while these miracle workers are super helpful, we don't always want to break the bank on t..

10 Tips to Make Your Next Bikini Wax Nearly Painless

8 years ago Lily Garner
We're convinced only masochists look forward to a bikini wax, but you may need to take care of business before your next Summer weekend beach trip. But it doesn't have to hurt quite so badly. There are ways you can reduce the pain. If you're new to waxing, start out with a professiona..