 
                            Fitbit’s Latest Smartwatch Impresses on All Fronts, but Its Look and Price Are What Will Sell You
7 years ago Isabell RoseIf the Fitbit Ionic impressed you, just wait until you see the company's latest product. On April 16, 2018, Fitbit released its highly anticipated smartwatch, the Fitbit Versa. Advertised with a completely new, elevated look along with four-plus days of battery life, the newest addition to the Fitbit family is sure to please. So, as soon as I was able to get my hands on one, I immediately put the Versa to the test. My first impression: Fitbit finally nailed it with this one.
From an aesthetics standpoint, I was fully impressed by the Versa's softer clock face and its light weight. Fun fact: the Fitbit Versa is the lightest metal smartwatch in the US. Its similar look to the Apple Watch also makes it competitive on the design front. Opting for a square face with rounded edges (compared to the Ionic's more angular design) was completely intentional and designed with the female consumer in mind, according to Fitbit senior product marketing manager Kat Binder. She shared th..
								                                
                             
                 
         
     
                             
                             
                             
                             
                             
                            