NBCU Cuts Overall Primetime Ads By 10%, Vowing “A Little Bit Less Means A Whole Lot More”
9 years ago Lily GarnerNBCU Cuts Overall Primetime Ads By 10%, Vowing “A Little Bit Less Means A Whole Lot More”
In a dramatic acknowledgement of commercial clutter, NBCUniversal plans to decrease the number of ads by 20% and will lower overall ad time by 10% across its networks during original primetime programming. ..