MoviePass Now Covering All AMC Theatres After Winter Feud; Talks Have Not Resumed

MoviePass Now Covering All AMC Theatres After Winter Feud; Talks Have Not Resumed

After shaving ten AMC big city locations from its app in New York, Boston, San Diego, Washington D.C. and Los Angeles, MoviePass is now covering all AMC locations, Deadline has confirmed.

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MoviePass told us back in January that they pulled less than 2% of AMC’s locations because the chain didn’t want to collaborate with the monthly movie ticket service. MoviePass was seeking a cut of concessions and ticket sales as they drove business to AMC’s venues. You can read the statement made by Ted Farnsworth, CEO of MoviePass parent Helios & Matheson back in January here.

According to a MoviePass insider today they claim that the kibosh on AMC wasn’t so much of a ban, rather a test of their consumer ticket-buying habits. Essentially, by turning off the spigot, MoviePass got to see how that impacted moviegoer traffic to other competitors and claims that they saw a spike in overall business of 23% in the four days following the AMC block.

So in the wake of MoviePass landing an exhibition agreement with Landmark Theatres, have talks resumed with AMC for the movie ticket service to get a cut? We understand that talks have not resumed…but MoviePass is hopeful.

HMNY, MoviePass’ parent company, closed at $2.98 today, -16%.

Variety first had the news about about MoviePass’ fence mending with AMC. MoviePass counts 2 million monthly subscribers.