Patricia Röckenwagner Named STX Chief Brand Officer

Patricia Röckenwagner Named STXChief Brand Officer at STX Entertainment

Patricia Röckenwagner has been upped to Chief Brand Officer of STX Entertainment, a newly created role that will oversee all aspects of communications and marketing for the global STX brand, its strategic positioning and the company culture. Röckenwagner will continue to be a key member of STX’s leadership team, and will collaborate with the studio’s film, digital, television and VR divisions to maximize brand equity.

Related
Pitbull Comes Aboard STX's 'UglyDolls' As Voice Cast & To Pen, Perform Original Song

“With the constant state of change in our industry and STX’s meteoric growth, it’s more critical than ever to elevate our brand globally,” said Robert Simonds, Chairman/CEO of STX Entertainment to whom she will continue to report.“Patti is one of the most talented and creative executives in the business, and with her strategic counsel, skillful entrepreneurialism and deep expertise across media, entertainment, technology and culture, there is no limit to what we can accomplish together.”

“What we have collectively accomplished in just a year is truly remarkable,” added Röckenwagner. “From creating the company brand architecture, to crafting our positioning in China and around the world, there is so much potential for telling our story of disruption and innovation. I look forward to working with Bob and the smart, creative STX team to build the media company of the future.”

Röckenwagner most recently served as Chief Communications Officer at STX, where she has been a vital member of the management team and was responsible for advancing the company’s positioning as a global next-generation entertainment company, bridging the U.S. and Chinese markets.

Prior to joining STX, Röckenwagner was Senior Advisor at Advance Vixeid Partners, the independent investment arm of Advance Publications and Condé Nast. In that role, she guided the VC and its portfolio companies on external and go-to-market strategy.

She previously led corporate branding and communications for Condé Nast and before that, held global executive positions at McGraw Hill Financial (now S&P Global), Paramount Pictures, Time Warner Cable, Comcast and AT&T. Röckenwagner started her career in politics, working for Senators Ted Kennedy in Washington, D.C., Art Torres in Sacramento and Tom Hayden in Los Angeles.